Accelerating Carbon Abatement

Global reforestation nonprofit One Tree Planted has won its first-ever Webby People's Voice Award, taking the Advertising, Media & PR – Sustainability & Environment category for its "Meet the Moment" campaign. The award, announced on April 21 on the eve of the 56th Earth Day, is chosen entirely by public vote, making it a direct signal of cultural relevance; winners were selected from more than 13,000 entries across 70-plus countries and over 4.6 million votes. The "Meet the Moment" campaign framed forest restoration as an urgent, hopeful call to action, asking audiences to reject ecological decline as inevitable and instead invest in restoring land, protecting biodiversity, and living in reciprocity with nature. Leaders from both One Tree Planted and the Webby Awards praised the campaign's creativity and impact, and the organization used the moment to underscore how underfunded restoration remains relative to the scale of global land degradation… Click below to read more